Outsourced Business Development for B2B Service Companies
Most commercial service companies do not have a growth problem. They have a capacity problem: the owner is the only person capable of winning new commercial accounts, and the owner is busy running the business.
Journey Business Development becomes that missing function. We define which commercial accounts are worth pursuing, reach the people who approve contracts, and keep working those relationships until they turn into revenue — for a low launch fee plus 10% of the revenue we generate.
What Outsourced Business Development Is — and Is Not
The term gets used loosely. Here is exactly what you are and are not buying.
Not a marketing agency
We do not run ad campaigns, redesign your brand or manage social accounts. Nothing we do depends on strangers finding you.
Not a lead list
We do not sell you a spreadsheet of contacts, and we do not resell the same contact to your competitors.
Not a call centre
The people reaching your market understand commercial service work and speak to buyers as your company, not from a script.
Not a long lock-in contract
The relationship is designed to continue because it produces revenue, not because you signed a twelve-month retainer.
What We Own, What You Own
A clear split is what makes this work. We handle everything up to the quote; you handle the quote and the work.
Journey owns
- Defining and building the target account list
- Identifying and verifying decision makers
- All outbound calling, email and follow-up
- Qualifying interest before it reaches you
- Booking the conversation and preparing you for it
- Staying on sourced accounts to grow them
You own
- Quoting, walkthroughs and site visits
- Pricing and scope decisions
- Delivering the work at the standard you promise
- Telling us honestly what capacity you have
The Four Stages
- 1
Launch
We learn your services, capacity, margins and geography, then define the account profile worth pursuing and build the outreach infrastructure.
- 2
Build
We build your target account list from real commercial properties and businesses, and identify the person who actually approves the contract.
- 3
Connect
Calls, email and structured follow-up over time in your company's name — until timing, need and budget line up.
- 4
Grow
Sourced accounts get managed for expansion: more sites, more services, longer terms — the part most lead generation stops short of.
Pricing That Only Works If You Grow
A low upfront launch fee covers the work of building your campaign. After that, we earn 10% of the revenue generated from clients we source. Our upside is your revenue, which is the only alignment that survives a slow month.
Compare this to the cost of hiring a sales repWho This Fits
A good fit
- You sell a recurring or repeatable commercial service
- You already deliver good work and keep clients
- Your growth today comes mostly from referrals and word of mouth
- You have crew capacity, or can add it, for new accounts
Not a fit right now
- You need cash flow this month and cannot fund a launch
- You sell one-off consumer jobs with no repeat value
- You want ads, branding or social media management
- You are not able to service new commercial accounts reliably
Common Questions
- What does outsourced business development actually mean?
- It means an external team owns the front end of your sales function: deciding which commercial accounts to pursue, reaching the person who signs, building the relationship over time, and handing you conversations that are ready for a quote. It is broader than lead generation, which usually stops at a name or a booked call.
- How is this different from hiring a business development rep?
- A first business development hire costs a salary before producing anything, takes months to ramp, and often leaves. With Journey there is a low upfront launch fee to build and start the campaign, then a 10% performance fee on revenue generated from clients we source. The cost scales with results instead of arriving ahead of them.
- How much does it cost?
- A low upfront launch fee, then 10% of revenue generated from Journey-sourced clients. There is no separate retainer and no per-lead charge. If we do not bring you revenue, you are not paying performance fees.
- How long before we see results?
- Commercial service contracts run on renewal cycles and incumbent relationships, so the first booked conversations usually come well before the first signed contract. This is built as an ongoing function, not a one-month campaign.
- Do you work in our industry?
- We focus on B2B service companies selling into commercial buildings and businesses — cleaning and janitorial, window cleaning, facility services, pest control, landscaping and adjacent trades. If your buyer is a property manager, facility director or operations lead, the model fits.
- Is the work exclusive to us?
- Yes. We work as your business development team in your territory and do not run a competing campaign for a direct competitor in the same market.
More answers on our business development FAQ.
Contact
Tell Us About Your Business
Share a few details about the services you provide and the customers you want to reach. We'll follow up to discuss whether a targeted business development campaign is a fit.
- No obligation introductory conversation
- Built specifically around your service and market
- Clear scope before anything begins